A quick explanation for this
1. What’s up with the title?
British Columbians love British Columbia.
I think a big reason for my very niche C-level local public figure success is I give people spaces to appreciate and vent and snark about things that we all talk about, but don’t get discussed in a detailed way in a) traditional news stories or b) by new media #content #creators who have to target their observations to a larger audience than people in B.C. if they’re going to have a successful business model.
More McBarges is a promise that we’ll keep talking about the interesting things in our provincial culture, with the understanding that you already know what a McBarge is, and why it’s awesome.
2. Will there be brackets and rankings?
The general goal is to take the brackets and rankings and other sort of mass participation stuff I did on Twitter and move it here, provided enough people decide to come along on the adventure. There will also be long digressions about old B.C. tourism videos, deep dives into niche Vancouver things, mailbag questions, little asides about things in my professional work, and a bunch of other things that are hard to do in 280 characters, but I’m hopeful to do more of in this space.
It’ll come out…uh…when it comes out? Maybe once or twice a week normally, and then more often when a bracket is happening?
3. So wait, no more tweets?
I mean I’m still trapped in the filth pond for now. And I’ll continue to use it to plug my professional work. But it’s a place of diminishing returns, and I’m going to treat it as such.
4. You should do more TikTok/YouTube instead if you want to gain a large audience
I did a bunch of videos on TikTok, a few of them did okay, I might get inspired to do more there in the future, but:
I like writing more than creating videos.
I don’t have any great desire to have my stuff enjoyed by people outside this province, and I like my current job so there’s no point in trying to monetize what I do in my spare time.
If the number of people who #engage with my stuff in this newsletter is like 5% of what it was on Twitter, I don’t think this will work.
But if it’s 30 or 40 per cent?
Baby, we’ve got a stew going.